May 13, 2011
Before Jennifer Bukowsky went to the Social Media Club’s monthly breakfast meeting to talk about her use of online networks to promote her new business, she posted on her Facebook page: “Any ideas for how BukowskyLawFirm could gain Twitter followers prior to my speech to the Social Media Club on Tuesday at 7:30 a.m.?
More than a dozen friends sent her comments, many with helpful suggestions such as creating a Facebook event targeted at Twitter users.
The next morning, Bukowsky told club members that when she opened the law firm on Walnut Street across from the Boone County Courthouse last year, the Yellow Pages had just gone to print, and she was unable to buy an ad.
The Yellow Pages are still the primary means of advertising for attorneys.
But Bukowsky pointed out: “If you got arrested, where would you go to find an attorney? Probably not the Yellow Pages.”